For all their railing against Target spending money on speech, it’s clear that the not-ready-for-prime-time players don’t think that corporations like Target can make them do their bidding. They want the audience to know that they’re smarter and hipper than that. And they clearly believe that there are at least some like-minded individuals of a progressive political mindset who will join them in their anti-Target crusade.
But they’re worried that the unwashed masses aren’t as enlightened as they are, which is why they want corporations like Target to be banned from spending money on political speech during election season.
In other words, they subscribe to the same condescending attitude that is at the heart of all criticism of Citizens United: Most of the public is made up of idiots, and they’ll vote however corporations tell them to.
Yup. It's the arrogance, stupid.